Genie Hien Tran

Designed as a pairing with the 2022 Spring Commencement, the MCAD MFA Thesis exhibition featured similar design language, yet is more experimental and daring in its main photo direction.

Includes poster, social assets, web banner, printout and title wall.


Social asset: Instagram post

Social asset: Instagram story

Web banner

Quad-fold essay

Title wall

Design and Art Direction

Creative Director: Kayla Campbell
Mentors and supports: Nicky Dolan and Anh Tran
Photographers: London King and Nick Lents

Using Format